Keeping the Wheels Turning: How Apollo Cloud Helped Reed Boardall Stay Connected

In the world of cold storage and food logistics, every second counts. For Reed Boardall, one of the UK’s leading temperature-controlled food distribution companies, maintaining smooth operations around the clock isn’t just a goal – it’s a necessity. With over 180 vehicles on the road and 142 million units handled each year, they needed a communications setup that could keep up.

That’s where Apollo Cloud came in.

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A Business That Never Stops

Operating 24/7 from their Boroughbridge site in North Yorkshire, Reed Boardall’s logistics are powered by precision, timing and technology. Their drivers, warehouse teams and office staff all rely on seamless communication to keep goods moving efficiently from producers to retailers.

But when their legacy phone system began to show its age, they knew it was time for a change. The company needed a reliable, modern solution that could support hybrid working, scale with their needs, and – most importantly – just work.

A Smooth Switch with Apollo Cloud

Reed Boardall turned to Apollo Cloud for a future-ready voice solution that would support the entire business. From scoping to setup, the process was smooth and tailored to their needs. And with a trusted partnership already in place through previous IT work, the switch felt like a natural next step.

The Apollo Cloud team worked closely with Reed Boardall to ensure a seamless migration with no disruption to the business – no mean feat for a 24/7 operation! With clear communication and thorough planning, the changeover happened without a hitch.

“It Just Works”

The feedback from the Reed Boardall team speaks volumes. They now enjoy a streamlined, reliable cloud phone system that supports their operations and their people – whether they’re on site, working from home or out on the road. The new setup also brings useful features like call recording and reporting, helping the team stay on top of service levels.

As Ian Edwards, Head of IT at Reed Boardall, puts it: “It just works.” And that’s exactly what a business like theirs needs – no drama, no downtime, just reliable tech that keeps pace with a fast-moving industry.

A Partnership Built on Trust

This success story is more than just a tech upgrade. It’s about building a long-term relationship with a partner who understands your business. At Apollo Cloud, we take the time to get to know our customers, understand their challenges and deliver solutions that genuinely make a difference.

We’re proud to support Reed Boardall in keeping the wheels turning – today, tomorrow and into the future.