The change of the year always brings a moment of pause. A chance to look back, reflect, and appreciate just how much ground has been covered before focusing on the year ahead.  As we close the chapter on 2025, it feels like the right time to share a few thoughts on what has been a demanding, rewarding and defining year for Apollo Cloud.

If 2025 taught us anything, it is that sustainable growth comes from clarity of purpose, consistency of delivery and putting people first.

A year of meaningful growth

Throughout 2025, we continued to grow in a way that felt deliberate and grounded. We welcomed new customers across a wide range of sectors, many of whom came to us not just for technology, but for reassurance, expertise and a partner they could trust.

A major milestone this year was the acquisition of Xi Communications Limited, a business with a strong reputation, loyal customer base and a team whose values closely mirror our own. Bringing Xi Communications into the Apollo Cloud Group expanded our regional presence and, most importantly, added experienced people who share our commitment to excellent service. The transition was carefully managed to ensure continuity for customers, while unlocking access to broader expertise and deeper support.

Alongside this, we continued to invest in strengthening our core unified communications platform, enhancing resilience, security and scalability. These improvements were driven directly by customer feedback and real-world use cases, ensuring that what we delivered genuinely made day-to-day operations better for the organisations we support.

Recognition that reflects our values

One of the highlights of the year was being recognised externally for the work we do and the way we do it. In 2025, Apollo Cloud was proud to be nominated for:

• Connect Yorkshire - Small Business of the Year, celebrating our continued growth and development
• Connect Yorkshire – Community Impact, recognising our commitment to supporting and giving back to our community
• Leeds Digital Festival – Tech Team of the Year, reflecting the strength, collaboration and expertise of our growing team
• Leeds Digital Festival – Tech 4 Good, acknowledging the positive social impact of our work and the values that sit behind our technology

These nominations meant a great deal to us. They reflect not just commercial success, but the culture, integrity and purpose we work hard to maintain.

Customer success at the heart of everything

While awards are encouraging, nothing matters more than the experience of our customers. Throughout 2025, we shared a number of customer success stories across LinkedIn, highlighting organisations that rely on Apollo Cloud to stay connected, secure and productive.

From supporting growing businesses with scalable communications, to helping established organisations modernise legacy systems, the common thread has been partnership. We are especially proud to have maintained consistent five-star reviews on Google, a reflection of our focus on responsiveness, reliability and clear communication.

Every review, message and recommendation reinforces why we do what we do.

Giving back and acting responsibly

Beyond technology and growth, 2025 reinforced something we care deeply about at Apollo Cloud: using our position to make a positive difference.

This year, we were proud to continue supporting Candlelighters, a charity that provides vital support to children with cancer and their families across Yorkshire. Whether through fundraising, practical help or simply showing up when needed, this partnership reflects our belief that businesses should play an active role in supporting their local communities.

Alongside this, we strengthened our commitment to environmental responsibility through our tree planting programme with Tree-Nation. In 2025, we passed a significant milestone, having planted over 2,200 trees to date. To put that into perspective, this equates to an area of woodland roughly the size of three full-size football pitches.

While we know tree planting alone is not the answer, it is one tangible way we can offset part of our environmental impact and contribute to longer-term sustainability. It is a programme we remain committed to growing as the business continues to evolve.

Powered by people

Behind every project, support ticket and successful deployment is our team. This year saw continued investment in our people, particularly following the integration of the Xi Communications team into Apollo Cloud. New roles were introduced, skills developed and responsibilities expanded as the business evolved.

We strengthened internal processes, brought key functions in-house and ensured we had the right foundations in place to support future growth. The dedication, professionalism and care shown by the Apollo Cloud team in 2025 has been exceptional, particularly during periods of change.

Looking ahead

As we move into 2026, we do so with confidence and ambition. We have clear plans to build on what we have achieved, deepen customer relationships and continue delivering communications solutions that are dependable, secure and genuinely valuable.

To our customers, partners and wider community: thank you for your trust, your feedback and your continued support. You have helped shape our journey, and we look forward to what comes next.

Here’s to another year of progress, purpose and people at the heart of everything we do.